bmw-heated-steering-wheel-subscription

2 года назад

The video discusses BMW's new subscription service for heated seats, sparking debate about the future of microtransactions in the automotive industry. The host explores the potential for similar subscription models for self-driving features, highlighting the psychological appeal of paying for features on demand.

2 года назад

A video discusses BMW's decision to charge a monthly subscription for heated seats in their cars. The video argues that this is a ridiculous practice, as customers already paid a significant amount for the vehicle. The video also discusses the broader implications of this trend, suggesting that it could lead to a future where consumers are constantly paying for features they already own.