This video explores how Carhartt, a brand known for its durable workwear, became a billion-dollar company. It examines the brand's history, its adoption by the hip-hop community, and its evolution into a streetwear staple. The video also discusses the creation of Carhartt Work in Progress (WIP), a more fashion-forward line that caters to a younger, trend-conscious audience.
738171 4 года назад 7:57This video explores the evolution of Carhartt from a workwear brand to a streetwear giant. It examines how the company's focus shifted from durable clothing for laborers to appealing to a wider audience, including rappers, skateboarders, and fashion enthusiasts. The video also discusses the potential impact of this shift on the brand's original values and its commitment to sustainability.
370249 2 года назад 11:49This video explores the history of Carhartt, a workwear brand that has transcended its utilitarian roots to become a fashion staple. From its origins in the late 19th century, catering to railroad workers, the brand has evolved to appeal to diverse subcultures, including hip-hop, skateboarding, and streetwear. The video delves into the brand's enduring appeal, its collaborations, and its impact on fashion.
1326600 3 месяца назад 24:27