hook-story-offer

6 лет назад

This video explores different formulas for sales messages, including the "hook, story, offer" approach. The speaker emphasizes that any sales message, regardless of format, can be broken down into three key parts: a hook to grab attention, a story or argument to persuade, and an offer to convert the audience. The video promises to delve deeper into the power of questions as hooks, particularly those that elicit a "no" answer.