streetwear-company

2 года назад

This video explores the evolution of Carhartt from a workwear brand to a streetwear giant. It examines how the company's focus shifted from durable clothing for laborers to appealing to a wider audience, including rappers, skateboarders, and fashion enthusiasts. The video also discusses the potential impact of this shift on the brand's original values and its commitment to sustainability.

2 года назад

This video explores the differences between streetwear and lifestyle brands, arguing that streetwear requires deep immersion in street culture. The speaker then suggests that aspiring designers consider creating lifestyle brands, focusing on a specific niche and offering high-quality, unique designs. The video also discusses the importance of profit margins and the benefits of using print-on-demand services like Printify.

2 года назад

This video explores the differences between lifestyle, streetwear, and fashion brands. The speaker explains how each type of brand is defined by its target audience, aesthetic, and the activities it represents. The video also includes examples of popular brands within each category.