十万个品牌故事

6 месяцев назад

This video explores the rise and fall of Dali Foods, a Chinese food company known for its successful strategy of copying popular products. The video examines how Dali's reliance on plagiarism, coupled with clever marketing and distribution, propelled it to become a food giant. However, the video also highlights the challenges Dali faces in a rapidly changing market, where innovation and brand identity are increasingly crucial for success.

2 месяца назад

The video explores the story of Euler, a new energy vehicle brand that initially targeted a broader audience but later shifted its focus to women. The video examines the brand's marketing strategies, sales trends, and the factors that contributed to its recent decline, including a chip shortage and price increases.

1 месяц назад

The video explores the rise and fall of RT-Mart, a once dominant supermarket chain in China. It delves into the company's history, its founder, and its strategic decisions, including its acquisition by Alibaba and subsequent sale. The video examines the challenges faced by traditional retail in the age of e-commerce and the factors that led to RT-Mart's decline.

2 месяца назад

This video explores the story of Xiabu Xiabu, a popular hot pot chain in China. The video examines the company's history, from its humble beginnings to its rapid expansion and eventual struggles with price increases and brand identity. The video also discusses the company's current efforts to regain its former popularity.

4 месяца назад

The video explores the story of Xibei Noodle Village, a popular Chinese restaurant chain known for its high prices. The video delves into the founder's journey, including their early struggles and eventual success in establishing a unique Northwest cuisine brand. It also examines the marketing strategies employed by Xibei to attract customers, particularly families with young children.

1 месяц назад

This video explores the story of Wang Xiaolu, a brand that has achieved significant success in the highly competitive marinated food market. The video examines how the founder, Wang Xiong, transitioned from tourism investment to building a brand that sells tiger skin chicken feet at a premium price, despite facing challenges and competition.

4 месяца назад

This video tells the story of Rou Yu, a company that developed a revolutionary flexible screen technology, quickly gaining recognition and investment. Despite early success, Rou Yu faced challenges in commercializing its technology and ultimately filed for bankruptcy. The video explores the reasons behind Rou Yu's downfall, including its founder's decisions and the company's struggles to find partners.

2 месяца назад

This video explores the cultural significance of Garton's "Lishitang" candy, a staple of Cantonese New Year celebrations. The video delves into the history of the brand, its connection to Cantonese culture, and the enduring popularity of the candy, which is known for its unique flavor and packaging.

4 месяца назад

This video explores the rise and fall of Ajisen Ramen, a once-popular Japanese ramen chain in China. The video examines how the brand's initial success was fueled by a combination of timing, marketing, and cultural trends. It then delves into the factors that led to its decline, including accusations of false advertising and a lack of innovation.

4 месяца назад

The video explores the story of Mingchuang Youpin, a company that started as a "ten-dollar store" and has grown to become a major player in the retail industry. The video focuses on the company's recent acquisition of a stake in Yonghui Supermarket, a move that has sparked controversy and raised questions about the company's future direction.