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Brian O'Kelley, CEO & Co-Founder, AppNexus: A pioneer in programmatic advertising, Brian O’Kelley knows what you want to see—and where you want to see it. As CEO and co-founder at AppNexus, he is known as one of the brightest minds in the adtech business. His expertise and experience helped him create the world’s first online ad exchange as CTO at Right Media, optimizing real-time purchase and placement of digital advertising. At OMR18, he discussed what the future of programmatic advertising holds. --- #OMR20 is approaching fast! Be part of the OMR Festival 2020, Europe's leading digital marketing event, on May 12 & 13, 2020 in Hamburg, Germany: http://bit.ly/OMRfestival20 --- Subscribe to our OMR YouTube channel: http://bit.ly/OMRyoutube --- At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Our range of products includes the annual OMR Festival with 52,000 visitors in 2019, big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Welcome to the home of Digital Marketing: http://bit.ly/OMRhomeEn --- OMR Festival: http://bit.ly/OMRfestival20 OMR Daily: http://bit.ly/OMRdailyEn OMR Events: http://bit.ly/OMReventsEn OMR Podcast: http://bit.ly/OMRpodcastEn --- OMR Facebook: http://bit.ly/OMRfacebookEn OMR LinkedIn: http://bit.ly/OMR-linkedin OMR Instagram: http://bit.ly/OMRinsta OMR Twitter: http://bit.ly/OMRtwitter