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Twitter: How the Rebrand to X Caused a $25B Valuation Crash Twitter’s controversial rebrand to “X” was meant to signal a bold new future — but instead, it triggered one of the most dramatic valuation collapses in Big Tech history. In this video, we break down how Twitter lost over $25 billion in value, what went wrong with the X rebrand, and why advertisers, users, and investors lost confidence almost overnight. We analyze Elon Musk’s strategy, the branding mistakes behind removing the iconic Twitter name, and how platform instability, advertiser pullouts, and declining user trust accelerated the collapse. This is a cautionary case study on brand equity destruction, corporate rebranding failures, and how fast even a global tech giant can fall. 📉 Was the X rebrand a visionary move — or one of the worst branding decisions ever? 🔍 Topics Covered: Why Twitter rebranded to X How brand equity impacts valuation Advertiser backlash and revenue decline Elon Musk’s long-term vision vs short-term damage Lessons for startups, brands, and investors 📌 Why This Matters: If you care about business strategy, tech news, branding, finance, or Elon Musk, this breakdown reveals how reputation, trust, and branding decisions can wipe out billions in value. 📢 Join the Conversation: Do you think Twitter should have kept its original brand, or is X still salvageable? Drop your thoughts in the comments.