How good handoff tactics drive the entire GTM motion forward. скачать в хорошем качестве

How good handoff tactics drive the entire GTM motion forward.

Book an audit with us ➡️ https://meetings.hubspot.com/revblack... Most people think Go-to-Market (GTM) is just about how you sell. But after looking at hundreds of businesses, we've realized that "handoffs" are underrated. If you want to maximize LTV and keep your CAC low, you need to fix these three gaps: 1. The Fulfillment-to-Sales loop. We often focus on handing a closed deal to the fulfillment team, but what about the way back? Your fulfillment experts are great at what they do, but they aren't always expert salespeople. Instead of forcing them to upsell, create a clean handoff back to the account executive (AE). Let the AE handle the expansion or seat adds; it’s what they’re best at. 2. The Sales-to-Marketing "Goldmine." Roughly 99% of companies ignore disqualified leads. If a lead isn't ready today, don't just let it die in the CRM. Build a system to send those leads back to marketing for long-term nurturing. You’ve already paid to acquire them; don't waste that spend just because their timeline is 6 months out. 3. RevOps is the "how." GTM is your strategy, but RevOps is the function that actually builds the pipes. Without RevOps, your strategy becomes little more than a slide deck. Explore RevBlack's GTM services: ➡️ https://www.revblack.com/partners?utm... 4. The Secret to change management When you introduce a new process (like a "Return to Marketing" button), don’t frame it as "more work." Frame it as a way to make the sales rep's life easier. If the system helps them hit their number with less friction, they’ll use it. Read our full guide on lead recycling to get your sales-to-marketing handoff locked in today. ➡️ https://www.revblack.com/guides/lead-... #RevOps #GTM #PrivateEquity #FractionRevOps #SalesOps