Studying Attention Economics: Platform Strategy for Marketers скачать в хорошем качестве

Studying Attention Economics: Platform Strategy for Marketers

In 2020, Jake Kurtz made a counterintuitive decision: he cut every service at Brick Media except social media management. Most agency owners scale by adding services. Jake did the opposite. Today, Brick Media runs social media end-to-end for established brands with 21 full-time employees in Tampa. Everything is done in-house—strategy, content creation, filming, posting, analytics. No outsourcing. In this episode, Jake breaks down his platform selection framework, why he only works with established businesses, and how his content philosophy evolved from volume-based to clarity-focused. He also shares how he gained 2,000 TikTok followers in three months just by talking into his phone. If you're a consumer marketer trying to cut through the noise on social media, this episode reveals the tactical playbook that's working right now. TIMESTAMPS: 00:00 - Introduction 01:52 - From corporate marketer to agency founder 04:09 - The TikTok shift that changed everything 05:45 - Why Jake cut all services except social media 08:17 - The type of client Brick Media works with best 09:36 - Why you can't pour gasoline on nothing 10:49 - The "brick by brick" approach to social media 12:25 - How content strategy evolved since 2020 13:50 - The importance of crystal clear messaging 15:31 - Attention vs. trust: the two-part formula 16:08 - Platform selection: studying supply and demand 18:05 - Why LinkedIn beats Instagram for B2B right now 19:31 - The TikTok experiment: 2,000 followers in 3 months 21:38 - Building a 21-person W2 team without outsourcing 22:27 - How Brick Media uses AI for efficiency 24:26 - Riding the AI wave instead of getting hit by it 25:08 - How to work with Brick Media 🔗 Connect with Jake Kurtz:   / jakekurtz   🎙️ The Future of Consumer Marketing: Masterclass Edition is produced by Global Talent (www.globaltalent.co) - helping fast-growing teams hire exceptional remote talent. Subscribe for more episodes with consumer marketing leaders sharing actionable insights and proven strategies. Produced by Global Talent Co: www.globaltalent.co For podcast listener discount on hiring: Visit GlobalTalent.co, click "Start hiring" and mention the podcast listener discount. #socialmediamarketing #contentstrategy #agencygrowth #consumermarketing #tiktokstrategy #linkedinmarketing #marketingpodcasts