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#KeepShining #StuartMacMillan #GretchenHuijskens Welcome to The Lighthouse Collective podcast series Keep Shining with Stuart MacMillan. In this episode, Stuart sits down with Gretchen Huijskens, co-founder and CEO of Trades of Hope, a multi-million dollar ethical fashion brand. They explore her journey from eight years of charity work in Haiti to building a global business that empowers women out of poverty through dignified work, proving that creating jobs is the key to sustainable change. What you will hear The pivotal moment in Haiti that transformed Gretchen’s view from charity to sustainable economic development. How the devastating 2010 earthquake became a “clean slate” to reimagine a more impactful, business-focused model for change. The powerful story of Gina, an artisan in Haiti, and her visible transformation from desperation to vibrancy through stable employment. Insights into the holistic work of partners like Starfish Project, which helps women escape brothels and rebuild their lives with dignity, community, and even birthday celebrations. Practical advice for everyday people on how to “shine light” through ethical shopping choices and understand certifications like Fair Trade. How Gretchen stays hopeful and renews her passion while navigating the emotional weight of this work. A look at the future, including new ventures like purpose-focused travel retreats and the pressing question: how do you know when a new idea is a distraction or the next step in your calling? Memorable lines “Charity is necessary… but charity's place typically is in time of like desperate circumstances… I wanted to create change.” “She looked 10 years younger… this young woman was vibrant.” About Gretchen Huijskens Gretchen Huijskens is the co-founder and CEO of Trades of Hope, an ethical fashion brand and social enterprise that partners with artisan groups in over 15 countries to create sustainable jobs for women in poverty. Her passion was ignited after eight years of running a children’s relief organization in Haiti, where she saw firsthand the limitations of aid. She is the author of "Our Voices Rising" and a passionate advocate for a world where consumer purchases can be a direct force for good, dignity, and global connection. Resources & links Follow Gretchen Huijskens and learn more: / gretchenhuijskens https://www.threads.com/@gretchenhuij... [www.tradesofhope.com](http://www.tradesofhope.com/) Book: [Our Voices Rising](https://www.amazon.com/dp/1955051267?...) Follow Stuart on Social Media: / macmillanstuart / macmillanstuart Follow The Lighthouse Collective on Social Media: / lighthousecollectiveglobal Connect with Stuart MacMillan at [www.TheLighthouseCollective.Global](http://www.thelighthousecollective.gl...) Subscribe to The Lighthouse Collective on YouTube and watch the video: / @thelighthousecollective Thanks for listening. Keep Shining, Be A Light!