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Will.i.am and architect Zaha Hadid have collaborated on special editions of the recently announced PULS smart cuff, which they showed off on stage together at WIRED 2014 in London. Subscribe to WIRED ►► http://po.st/SubscribeWired Full story: http://www.wired.co.uk/news/archive/2... The PULS smart cuff -- or wise band, as will.i.am jokingly refers to it -- is the first wearable product released by his company, i.amPLUS. In the UK it will be sold by O2 and will be available pretty soon, if hints are to be believed. "I'm itching to say when its coming out," says will.i.am, before not-so-subtly whispering, "Now-vember", in the direction of the audience. The PULS is a "standalone communication and socialisation device" that contains a battery, speakers, SIM card and chipset. It sports a curved OLED screen and has 3G, Wi-Fi, Bluetooth and GPS. "No phone required; this is your phone," says will.i.am, demonstrating one of the two cuffs he himself wears on his wrist. CONNECT WITH WIRED Web: http://po.st/VideoWired Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. Will.i.am and Zaha Hadid reveal PULS designs| WIRED 2014 | WIRED / wireduk