Platinum is now better value than White Gold? Why Jewelers are making the switch скачать в хорошем качестве

Platinum is now better value than White Gold? Why Jewelers are making the switch

Is platinum finally having its moment? With gold prices at record highs, the jewelry industry is undergoing a massive shift. In this video, Tai Wong and third-generation jeweler Josh Helmich break down why platinum is becoming the smartest metal for retailers, manufacturers, and consumers right now. We cover: ✔️ Why the price of platinum is lower than 18k white gold to manufacture ✔️ The truth about platinum durability vs. white gold rhodium plating ✔️ How retailers are protecting margins and lifting brand image with platinum ✔️ The best platinum alloys (ruthenium, cobalt, palladium) for casting and fabrication ✔️ Why bridal, men's jewelry, and stacking bands are driving the trend ✔️ How to resize platinum rings using laser welding ✔️ The rise of digital product passports and jewelry provenance Whether you're a jeweler, retailer, or consumer, this is the conversation you need to understand the 2026 platinum opportunity. Timestamps 0:00 – Platinum is back in the spotlight 1:40 – Why retailers are finally paying attention 4:40 – Platinum vs 18k vs 14k: The price reality 6:20 – The bridal opportunity: What consumers actually want 9:00 – Platinum alloys explained: Ruthenium, cobalt, and palladium 12:30 – Why platinum is better for daily wear 16:30 – Beyond bridal: Men's jewelry and stacking bands 19:30 – Gem setting and the "pull up" sales strategy 23:30 – How platinum lifts your brand image 26:30 – Margins: Can you actually make more money? 31:30 – 3 biggest challenges for retailers right now 34:30 – Resizing platinum rings: Lasers vs soldering 39:50 – New equipment and technology changing the game 43:50 – 2026 trends: What’s coming next 49:50 – Digital product passports and storytelling 52:40 – Summary: Why platinum wins in 2026 🔗 Connect with Platinum ABC: Youtube:    / @platinumabc   Linkedin:   / platinumabc   🔗 Connect with Platinum Guild International: Website: http://www.platinumguild.com Linkedin:   / platinum-guild-international-2901