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Is platinum finally having its moment? With gold prices at record highs, the jewelry industry is undergoing a massive shift. In this video, Tai Wong and third-generation jeweler Josh Helmich break down why platinum is becoming the smartest metal for retailers, manufacturers, and consumers right now. We cover: ✔️ Why the price of platinum is lower than 18k white gold to manufacture ✔️ The truth about platinum durability vs. white gold rhodium plating ✔️ How retailers are protecting margins and lifting brand image with platinum ✔️ The best platinum alloys (ruthenium, cobalt, palladium) for casting and fabrication ✔️ Why bridal, men's jewelry, and stacking bands are driving the trend ✔️ How to resize platinum rings using laser welding ✔️ The rise of digital product passports and jewelry provenance Whether you're a jeweler, retailer, or consumer, this is the conversation you need to understand the 2026 platinum opportunity. Timestamps 0:00 – Platinum is back in the spotlight 1:40 – Why retailers are finally paying attention 4:40 – Platinum vs 18k vs 14k: The price reality 6:20 – The bridal opportunity: What consumers actually want 9:00 – Platinum alloys explained: Ruthenium, cobalt, and palladium 12:30 – Why platinum is better for daily wear 16:30 – Beyond bridal: Men's jewelry and stacking bands 19:30 – Gem setting and the "pull up" sales strategy 23:30 – How platinum lifts your brand image 26:30 – Margins: Can you actually make more money? 31:30 – 3 biggest challenges for retailers right now 34:30 – Resizing platinum rings: Lasers vs soldering 39:50 – New equipment and technology changing the game 43:50 – 2026 trends: What’s coming next 49:50 – Digital product passports and storytelling 52:40 – Summary: Why platinum wins in 2026 🔗 Connect with Platinum ABC: Youtube: / @platinumabc Linkedin: / platinumabc 🔗 Connect with Platinum Guild International: Website: http://www.platinumguild.com Linkedin: / platinum-guild-international-2901