Small Budgets, Big Impact: Marketing Beyond the Constraints скачать в хорошем качестве

Small Budgets, Big Impact: Marketing Beyond the Constraints

Season 7 - Episode 226 With rising competition and shrinking budgets, small colleges can feel squeezed out of the higher ed conversation. But Tom Kook, Vice President for Enrollment and Marketing at Emmaus University, shares how thinking small can actually be a strategic advantage. From mission-first messaging to building nimble teams that punch above their weight, Tom unpacks how smaller institutions can thrive without trying to be everything to everyone. Through creativity, collaboration, and clear focus, Tom reveals the high-impact strategies that help Emmaus stand out in a crowded market while staying true to its roots. 🎧 Join us as we discuss: How small colleges can leverage constraints to fuel innovation Why authenticity is the most powerful marketing tool Building cross-functional teams that are lean but high performing The role of brand clarity and internal buy-in Strategies to compete with large universities on a modest budget 🎙️ Inside the Episode 02:15 – Tom’s path from large institutions to a small college mission 06:52 – Why constraints create creative momentum 09:37 – Building a high-trust, cross-functional marketing team 13:21 – Translating mission into a distinct brand story 16:48 – Getting buy-in across campus for a unified brand strategy 19:42 – Practical tips for marketing with limited resources 27:45 – Advice for marketers trying to do more with less The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.