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In this episode, Leonard De Beer chats with Jon Neal, founder of Right Choice Tax. Jon shares how his firm stands out in the niche of tax resolution by using a combination of referral-based marketing, radio ads, and Google ads to attract clients in urgent need of help. Key Takeaways: • How Jon utilizes Google ads, radio spots, and referrals to create a balanced client pipeline • The effectiveness of targeting truck drivers and self-employed individuals through radio ads • How Jon overcomes challenges like IRS restrictions on keywords in Google ads • The importance of urgency in tax resolution and how it influences client decisions • How Jon’s firm is working to expand geographically and increase revenue over the next year Jon’s unique approach shows that a well-targeted marketing strategy and the right timing can drive significant growth, even in specialized industries. Guest: Jon Neal LinkedIn: / milwaukeeaccountant Website: https://nealgroup.net/services/tax-se... Connect with Leonard De Beer: LinkedIn: / leonard-de-beer Subscribe to the Business Growth Podcast to hear more stories about innovative marketing and growth strategies in niche industries.