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In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Susie Wolff, the managing director of F1 Academy, about how she’s helping more female racers try to advance into the ranks of Formula One. In this conversation, Wolff tells the hosts how she got all ten F1 teams to support cars in F1 Academy, why she wanted to sign makeup brand Charlotte Tilbury and what she hopes viewers will learn from watching Netflix’s new docuseries, “F1: The Academy.” Originally aired June 4, 2025. 00:00 - 00:45 Intro 00:45 - 02:03 What is F1 Academy 02:03 - 05:59 Growing up racing 05:59 - 10:08 Susie’s racing career 10:08 - 13:55 Transitioning to business 13:55 - 25:01 F1 Academy 25:01 - 28:58 Charlotte Tilbury sponsorship 28:58 - 30:31 Building audience 30:31 - 33:45 Susie’s pitch 33:45 - 40:46 Netflix's docuseries 40:46 - 44:22 Susie’s impact 44:22 - 45:44 What’s next 45:44 - 47:30 Rapid fire 47:30 - 48:00 Credits #F1 #Sports #Formula1 Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV. Check out more episodes of The Deal: • The Deal with Alex Rodriguez and Jason Kelly Watch The Deal on Bloomberg Originals: • The Deal with Alex Rodriguez and Jason Kelly Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal with Alex Rodriguez and Jason Kelly is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised. Visit us: https://www.bloomberg.com/podcasts Follow Bloomberg Podcasts on Twitter: / podcasts Visit our other YouTube channels: Bloomberg Television: / @markets Bloomberg Originals: / bloomberg Quicktake: / @bloombergquicktake For coverage on news, markets and more: http://www.bloomberg.com/video #Sports #Business #Podcast