Sierra Nevada Brews a Sustainable Family Business | Glass Half Full скачать в хорошем качестве

Sierra Nevada Brews a Sustainable Family Business | Glass Half Full

“Family-owned, operated and argued over,” America’s third largest independent craft brewery is brewing great beer while stewarding the great outdoors. Come with us to Sierra Nevada in Mills River, North Carolina where we share a pint of Pale Ale with second-generation brewer, Brian Grossman. Leave us a comment, we’d love to hear from you! Inspired? Subscribe for more →    / consensusdigitalmedia   Watch new Made In America episodes here → https://bit.ly/3sKxoOK #glasshalffull #craftbeer #breweries #americanbeer #madeinamerica GLASS HALF FULL: SIERRA NEVADA Ask any craft beer fanatic about the brewers who made small-batch brewing a BIG thing and they’ll surely name Sierra Nevada. Founded in 1980 by Ken Grossman, Sierra Nevada quickly grew from small-batch beer brewed in recycled dairy equipment, to a 1.1 million barrel operation with two locations on opposite coasts. Pioneers in shaping America’s palette toward hoppy, dark and flavorful beers, Sierra Nevada didn’t stop there. From the beginning, they’ve been building something bigger than beer on a foundation of respect for the great outdoors, and the mountains of their namesake. 18 years ago Sierra Nevada installed America’s largest private fuel cell power generator in their Chico, California facility. When that equipment ran its full life cycle, they replaced it with 10 microturbines — 2 megawatts worth — and a bank of Tesla batteries, creating their own onsite storage and distribution network, bolstered with more than 10,000 solar panels. Today, the Chico facility produces nearly 80 percent of its own energy. Fiercely independent and “family-owned, operated, and argued over,” the demand for their iconic beer was well on its way to outpacing supply. So they set out to build a new brewery on the opposite coast, to better service their 50 state market, and cut down on their carbon footprint. In 2015, Ken’s son Brian took the helm of their brand new Mills River, North Carolina location, the first LEED® Platinum certified brewery in the United States. Their Mills River brewery is the physical manifestation of Sierra Nevada’s Bigger than Beer philosophy, that dedication to craft involves a true responsibility for all the ways making beer impacts the planet. As Brian says, “The details really matter. If you take care of all those little 1% things, they do ultimately add up to be something big.” From forest management to recovered timber, estate agriculture to native landscaping, spent grains and malt trains, CO2 capture and rainwater cisterns, bioswales and wastewater treatment, solar panels and microturbines, recycling and compost, energy efficiency and daylighting, bike parking to EV charging, if it’s sustainable, they’re doing it. And as always, they’re inspiring an entire industry to dream big and do something even bigger. EPISODE HIGHLIGHTS 00:00 Brewing with Second-Generation Brewer Brian Grossman 00:42 Sierra Nevada Early Days with Ken Grossman 01:02 Father to Son Brewing 02:43 Recycle, Reuse, Repurpose Efforts Sustain Sierra Nevada 03:49 Eastward Expansion, Mills River, North Carolina 05:23 Building a Million Dollar Bridge 06:41 The Big Reveal: Visiting East Coast Sierra Nevada 07:22 How to Brew Beer Sustainably 08:04 Hop Cooler Tour with Brewer Scott Jennings 09:17 Brian Grossman’s Favorite Beer 09:25 Sierra Nevada Pale Ale Starts Craft Beer Revolution 10:07 Beer Tasting with Brewery Owner Brian Grossman 11:17 How Torpedo IPA Revolutionized Dry-Hopping 12:38 Innovation in Brewing at Sierra Nevada 13:00 Why Sustainability Matters Featuring: Brian Grossman – Vice President and Second-Generation Brewery Owner, Sierra Nevada Scott Jennings – Innovation Brewmaster, Sierra Nevada Ashlee Mooneyhan – Communications Manager, Sierra Nevada Filmed at Sierra Nevada in Mills River, North Carolina. Special thanks to Sierra Nevada for additional archival footage and photos. Directed by Jessie English Created by Conor Gaughan and Kate Tucker Written and hosted by Kate Tucker Produced by Consensus Digital Media in partnership with Remedial Media Executive Producer - Kate Tucker Executive Producer - Jessie English Executive Producer - Eric Feigenbaum Executive Producer - Conor Gaughan Supervising Producer - Geoff Rock Line Producer - Emily Critcher Editor - Nick Nazmi Assistant Editor - Andie McMahon Director of Photography - Isaac Rosenthal Camera Operator - Eddie Bernard Gaffer / Drone Operator - Fletcher Anstis Sound Engineer - Tom Eichler Audio Mixer / Sound Design - Dillon Terry Color Grading - Ind3x Motion Graphics - Yuriy Netrebyuk Graphic Design - Stephen Lepsch Wardrobe - Hollie Van Osenbruggen Makeup & Hair - Elizabeth Hayward PA - Sophie Fowler More stories from Consensus: https://thebusinessdownload.com/ https://garden-and-health.com/ Follow us:   / consensusdigital     / consensusdigital     / consensusdm