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If you’re a Treasure Valley Idaho business owner looking to grow your visibility, a great sign can be one of your best marketing and sales tools. In this episode, Scott Marker interviews ShayLynn Majors of Idaho Electric Signs to share real insights on effective signage, branding, and business visibility. Learn how the right design, placement, and lighting can turn your sign into a 24/7 salesperson for your business. ShayLynn shares what every business owner should know before investing in a sign. including: ✅ What makes an effective sign that attracts customers and drives traffic ✅ Why you should start the design process early ✅ How to ensure your sign truly markets your business 24/7 ✅ The difference between brokers and in-house manufacturers ✅ Why lit signage often delivers the best return on investment Whether you’re opening a new business, remodeling, or rebranding, this episode offers insider tips that can save you time, money, and headaches when it comes to city approvals, design, and installation. 📍 Idaho Electric Signs has helped local and national businesses get the perfect sign for over four decades, handling design, fabrication, permits, and installation all in-house. If you’d like to learn more, call ShayLynn at Idaho Electric Signs. Idaho Electric Signs Shaylynn Majors Signage Design & Compliance Consultant Mobile: 986-200-6185 Email: Shaylynn@iesign.com __________________________________________________________________ My name is Scott Marker. I own a Network In Action franchise in Meridian, Idaho. I lead three professional networking groups once a month. These groups comprise local owners and business professionals who are committed to helping one another grow their businesses. I am incredibly passionate about helping small local businesses and individuals achieve greater success. That's why I pour my heart and soul into producing the Treasure Valley NIA QuickTips Podcast. My ultimate goal is to empower individuals, families, and business owners by introducing them to exceptional local businesses that can benefit them. Through this platform, I aim to ignite a spark of curiosity and discovery, paving the way for growth and prosperity within our community. Each episode is a short interview with local high-caliber Treasure Valley business professionals who share valuable tips and insights to help others grow their businesses and personal lives. If that's something up your alley, please SUBSCRIBE to my channel, and I will see you in the comments. Thanks again! Would you like to talk about joining one of our Treasure Valley NIA groups? Please reach out to me at: Scott Marker NIA Franchise Owner 📞 208-546-8558 scottmm@networkinaction.com 📧