Nike Brand & Its Identity System скачать в хорошем качестве

Nike Brand & Its Identity System

Hey guys welcome to my new playlist labelled Identity Systems & Brands where we talk about brands and their logos. Today we are talking about the legendary Nike Brand. Nike, Inc. is an American multinational association that is involved in the design, development, manufacturing and worldwide marketing and sales of apparel, footwear, accessories, equipment and services. Founded by Bill Bowerman and Phil Knight on January 25 1964, as Blue Ribbon Sports, the company became officially Nike, Inc. on May 30 1971. The company was named after the Greek goddess of victory, Nike (Νίκη). In 1971, Carolyn Davidson was a graphic design student at Portland State University. In 1969, she met Phil Knight, then-assistant professor at PSU who would go on to found Blue Ribbon Sports, and, in turn, Nike. Once Knight came up with the idea to strike out on his own and create his own brand of athletic shoes, he asked Davidson to help him come up with a stripe—or an image that could go on the side of the shoe—as a side job. Davidson came up with the Nike Swoosh, a check mark shape that is fluid and indicates movement and speed. The image also resembles a wing and hinted at the brand name, Nike, named after the Greek goddess of victory. After some work on the logo, Davidson then handed the design over to Knight for a mere $35. And the rest is history!!!! Follow me on social media Instagram:   / thejaydensarpong   Facebook:   / thejaydensarpong-111772237207570   Website: https://thejaydensarpong.com​​​ Copyright © Jayden Sarpong 2021 Follow my Design Agency Instagram:   / rezults_graphic_design   Facebook:   / rezultsgd   Website: https://rezultsgraphicdesign.com