Building a Creative Agency: Jeremy Schwartz on Authenticity, Innovation, and Industry Evolution скачать в хорошем качестве

Building a Creative Agency: Jeremy Schwartz on Authenticity, Innovation, and Industry Evolution

Jeremy Schwartz, co-founder and managing partner of Truth Collective, shares his journey in the creative agency world. He started as an account guy but was drawn to the creative department. Schwartz and his partners started Truth Collective, focusing on honesty and authenticity in their work. They built relationships with past clients and brought in expert talent when needed. Some notable campaigns include working with LensCrafters and Luxottica on a millennial-focused campaign called See Good Daily and partnering with Fannie Mae on their Duty to Serve program. The conversation covers various topics related to running an advertising agency, including the importance of purpose and meaning in client work, the process of winning new business, pitching to potential clients, competing against other agencies, and the impact of technology on the industry. The conversation also touches on the creation of a side project called Punkzels, which was a puzzle brand focused on punk music. The advice for aspiring agency owners is to embrace change and be flexible. Episode Outline and Highlights [03:02] Transitioning to the Creative Department [08:07] Founding Truth Collective [13:46] Building Relationships and Bringing in Expert Talent [20:05] Notable Campaigns: See Good Daily and Duty to Serve [23:18] Finding Purpose and Meaning in Client Work [25:19] The Art of Pitching to Potential Clients [27:08] Navigating Competition in the Agency Space [30:40] The Impact of Technology on the Advertising Industry [36:11] Embracing In-housing and Collaboration [39:14] The Power of Flexibility and Adaptability [42:25] Exploring Side Projects and Experimentation [45:21] Advice for Aspiring Agency Owners Jeremy on LinkedIn - linkedin.com/in/jdschwartz Truth Collective website link - truthcollective.com Truth Collective on Facebook -   / truthcollective   --------- Connect with Justin Levinson Justin on LinkedIn - linkedin.com/in/justin-levinson-34956323 Justin on Twitter - https://x.com/jxlevinson Justin on Facebook -   / justinlevinsonmusic   Justin on Instagram -   / jxlevinson   Subscribe to Agency Side Podcast - https://agencysidepodcast.wixsite.com...