The Psychology of Luxury Design | The Secrets Behind Premium Experiences скачать в хорошем качестве

The Psychology of Luxury Design | The Secrets Behind Premium Experiences

What makes something feel luxurious? In this video, I break down the science and psychology behind premium design and reveal the key concepts that brands use to create unforgettable, high-end experiences. From subtle cues that signal quality to multisensory details that shape how we perceive value, these principles can help you elevate your design work and craft products and experiences that feel truly premium. If you want to create elevated products, sophisticated branding, or premium experiences, these principles will help you design with intention and tap into the psychology of desire, exclusivity, and perceived value. |Sources| Papers & Articles: Kruger, Wirtz, van Boven, and Altermatt (2004) The effort heuristic, Journal of Experimental Social Psychology (2004) 40(1) 91-98 Jostmann NB, Lakens D, Schubert TW. Weight as an embodiment of importance. Psychol Sci. 2009 Sep;20(9):1169-74. Reber R, Schwarz N, Winkielman P. Processing fluency and aesthetic pleasure: is beauty in the perceiver's processing experience? Pers Soc Psychol Rev. 2004;8(4):364-82. Leon Festinger: The Theory of Cognitive Dissonance. 1951 Graf LK, Landwehr JR. A dual-process perspective on fluency-based aesthetics: the pleasure-interest model of aesthetic liking. Pers Soc Psychol Rev. 2015 Nov;19(4):395-410 Leonor Ponces de Carvalho Baptista Serrano. The Sound of Luxury: Exploring the Motivations for Loud and Quiet Luxury in Premium Brands D. Greenberg, E. Ehrensperger, M. Schulte-Mecklenbeck, 2020. "The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 195-210, March. Šola, Hedda Martina, Sarwar Khawaja, and Fayyaz Hussain Qureshi. 2025. "Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing" Behavioral Sciences 15, no. 4: 502. Websites: https://luxonomy.net/sensory-marketin... WIRED - How luxury brands use the psychology of sound to make you fall in love with their products https://www.wired.com/story/psycholog... https://vanseodesign.com/web-design/c... VEJA https://www.veja-store.com/de_de/?srs... Parmigiani Fleurier Toric Petite Seconde. https://robbreport.com/style/watch-co... https://www.historyofluxury.com/artic... Pictures: Reinhold Vasters German, Italian, second half 16th century (panels); ca. 1865–90 (frame), The MET Bust of Heraclitus, Chiurazzi and De Angelis Foundry 19th Century reproduction, Art Institute Chicago Foto von Sarah Shi: https://www.pexels.com/de-de/foto/65-... Chinese, for European market ca. 1700, MET Mug, Greek: Athens, about 460 BCE; Art Institute Chicago Bottle, Japanese ca. 1790, MET 0:00 Intro 0:50 How Luxury wokrs 1:46 Effort Heuristics 3:28 Embodied Cognition 5:12 Processing Fluency 6:11 Cognitive Dissonance 7:36 Pleasure Interest Model 9:13 Timelessness + Longevity 11:02 Provenance 12:40 Multi Seonsory Design 15:15 Meaning + Values 17:01 Quiet Luxury 18:51 Scarcity + Exclusivity 21:26 Outro