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Giving feedback is one of the most important skills a leader can have — but most feedback fails before it even lands. In this video, I'm breaking down the SBI Model (Situation, Behavior, Impact), the framework I've used across teams in Brazil, Germany, Poland, India, China, and the U.S. to give feedback that's clear, fair, and actually leads to change. You'll learn: Why most feedback fails (and the 3 most common mistakes) How the SBI framework works — step by step 3 real examples walked through, including positive feedback The mistakes leaders make even when they know SBI Whether you're a first-time manager or a seasoned leader, this video will give you a practical tool you can use in your very next conversation. I've spent years leading multicultural teams and navigating workplace conflict across cultures and continents — and SBI is one of the tools I come back to again and again. Drop a comment and tell me: what's the hardest feedback conversation you've ever had to have? Subscribe for weekly leadership tools that actually work in the real world.