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✅ Decrease Your CPA with High-Converting Ad Creatives: https://fraggell.com The $100 Meta Ad Strategy I’d Use If I Were Starting From Zero (Step-by-Step) Think you need a big budget to run effective Meta ads? Think again. In this video, Fraser (co-founder of Fraggle) walks you through the exact ad he’d run with just $100 — no studio, no team, no fluff. Whether you’re a DTC founder, a solopreneur, or a service-based business owner, this is your zero-to-launch ad blueprint. 👉 Perfect if you’re just starting out 👉 No fancy gear or paid tools needed 👉 Learn how to make every dollar count ⸻ ⏱ Chapters: 00:00 – Intro: The $100 Ad Concept 01:00 – Defining the Purpose: Leads vs Purchases 02:20 – Choosing the Right Ad Format 03:30 – Static vs Video Ads (What to Pick) 05:00 – Low-Budget Video Creation Strategies 07:00 – UGC on a Budget (Fiverr vs Backstage) 09:00 – Free Tools: Canva, Figma, CapCut, ChatGPT 10:00 – Using AI to Script High-Converting Ads 12:00 – Reddit & Comments for Real Customer Insights 13:30 – Writing Static Ad Headlines with AI 15:00 – Pulling It All Together with Free Tools 16:00 – Running the Actual Ad on Meta 17:30 – Optimizing After Launch 18:00 – Final Thoughts & Next Steps ⸻ 🔧 Tools & Platforms Mentioned: • CapCut (Free editing app) • Canva & Figma (Graphic design tools) • ChatGPT, Claude, Poppy AI (AI writing tools) • Fiverr & Backstage (UGC creators) • Meta Ad Manager (DO NOT use the Boost button) • Reddit Answers, YouTube comments (Market research gold) ⸻ 📌 Who This Video Is For: • New advertisers with limited budget • Founders making their first ads • Creators and freelancers selling products or services • Anyone wanting to understand Meta ads without wasting cash ⸻ 🧠 Key Takeaways: • Focus on message clarity before filming anything • Match your ad format to your budget & customer type • Use free AI tools to write hooks, scripts, and headlines • Film simple, authentic content on your phone • Spend the entire $100 on media spend, not production • Leverage feedback loops and customer data to improve =============================== 👉 Checkout my ad creative course - Perfect for anyone wanting to make better ads: https://fraggell.pro/md8bnc 👉 Create static ads in seconds with my 300+ pre-tested templates for DTC brands: https://fraggell.pro/24ZG0a 👉 Improve your creative workflow. Save ads, build briefs, and more with Foreplay: https://fraggell.pro/xF0C0K 👉 Get more sales with proven CRO training with Conversion Rate Academy: https://fraggell.pro/dW4U2c 👉 The tool I use for YouTube SEO: https://www.tubebuddy.com/Fraserc 🔗 - LinkedIn: / fraser-cottrell 📸 - Instagram: / frasercottrell 🐦 - Twitter: / sourfraser 📱 - TikTok: / sourfraser =============================== Who am I, and why should you listen to me? I’m Fraser Cottrell, a seasoned expert in ad creative and video marketing. With years of experience in both production and strategy, I provide clear, actionable insights that help brands create high-performing ads. My engaging and practical content offers a fresh take on scaling brands through creative excellence. 🎯 Start creating scroll-stopping ads today! Take control of your creative process and see results like never before.