كريمة مختارمع وفاء عامر- يا ريت كل واحد يعمل إللى عليه I wish that everyone would do their part! скачать в хорошем качестве

كريمة مختارمع وفاء عامر- يا ريت كل واحد يعمل إللى عليه I wish that everyone would do their part!

The “Doctor’s Diary” FP Campaign TV Spot #23 The Family Planning Communication in Egypt, 1986-1993 الحملة الإعلامية لتنظيم الأسرة في مصر Communication strategy, concept development, supervising script and film direction by Dr. Farag Elkamel الاستراتيجية الإعلامية والفكرة والإشراف على السيناريو والإخراج/ د. فرج الكامل The “Doctor’s Diary” مذكرات طبيبة – the 1989-1991 FP Campaign. First Part: 1989. In 1989, Karima Mukhtar was selected for this campaign, after she had proved to be a great success in the ORT campaign that we had developed since 1984. She played the role of a female doctor in this series of 10 television spots, where she corrects misinformation, responds to rumors, and conveys useful advice on the correct uses of contraceptives. The spots also address more complex issues such as fatalism, starting child spacing after the first child is born, as well as men’s involvement in and support of family planning decisions. Second Part: 1990-1991. In this campaign, the “doctor” Karima Mukhtar leaves her office in the city and goes to meet women in a rural area, upon the request of its village chief. The new series of TV spots continued the focus on the correct selection and use of appropriate contraceptive methods, and included a spot on how men should treat their women with compassion; respect and dignity. The last spot in the series had a clear call for “everyone” to do their part, including policy makers and other officials. Most of the TV spots that were produced in this campaign continued to be aired throughout 1992. From 1986 to 1993, Dr. Farag Elkamel planned, developed and produced 55 TV spots addressing family planning knowledge, beliefs, attitudes, and skills, in addition to more than 20 other spots promoting contraceptive services. All of these spots were aired daily on national TV channels. This extensive campaign was extremely successful, and resulted in a significant increase in the use of contraceptive methods, which lead to an unparalleled decrease in Egypt’s population growth rate. The rate of population growth decreased by 24.1% and the birth rate decreased by 18.9% during this period. For the first time ever in Egypt’s modern history, the annual population increase dropped. “The annual increase was 1.7 million in 1988 but dropped to 1.4 in 1989 and to 1.3 in 1990.” It should be noted that other campaigns before and after that time period failed to have such an impact, or resulted in having no impact at all (Databank 2020; SRC 2012; Parlato 1988). For more videos from my campaigns please visit:    / faragelkamel   For articles and books on theory, methodology and impact of my campaigns, please visit: https://www.arabmediasociety.com/know... https://elkamel.wordpress.com/ https://independent.academia.edu/Fara... Campaigns featured in the links above include the following: 1. Hepatitis C Prevention & Treatment, Egypt 2015-2016 الحملة الإعلامية لمكافحة فيروس سى، مصر 2. The Family Planning Campaign, Egypt, 1987-1992 الحملة الإعلامية لتنظيم الأسرة، مصر 3. The Oral Rehydration Campaign, Egypt, 1983-1989 الحملة الإعلامية لمكافحة الجفاف، مصر 4. Polio Eradication Campaign, 1984-1993 الحملة الإعلامية للقضاء على شلل الأطفال، مصر 5. Environmental Protection and Water Conservation Campaign, Egypt, 1987-1995 الحملة الإعلامية للحفاظ على البيئة ومياه الشرب، مصر 6. Using Video to Change an Egyptian Village, 1995 استخدام الفيديو لتغيير قرية مصرية 7. HIV/AIDS Awareness Campaign, Saudi Arabia, 1991-1992 الحملة الإعلامية للتوعية بالإيدز، السعودية 8. Family Planning Campaign, Jordan 1986-2000 الحملة الإعلامية لتنظيم الأسرة، الأردن 9. Entertainment-Education TV Soap Operas, 1989-1997 استخدام المسلسلات الدرامية فى رفع الوعى الصحى والاجتماعى 10. "Your Health is Worth the Whole World” Project, 1984-1985 مشروع "صحتك بالدنيا"