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Weibo is the second most popular social media in China with 520 million MAU. It is a micro-blogging platform and can be compared to Twitter in the West. Virality is on key factor of the platform since information spread fast. You can find some great case studies about the viral potential of Weibo in the complete guide. One of them is called "Brother Orange", the crazy story of an American man trying to figure out why photos of a Chinese guy posing with orange appeared on his new phone. Weibo is a wonderful tool for marketers in China. The advertising platform is very mature and offers many possibilities. KAWO organised webinars for several Chambers of Commerce and Brands around the world. This is an extract of a section. Download the Ultimate Introduction to Social Media in China https://kawo.com/en/ultimate-intro-ch... KAWO, China social media platform for brands & agencies https://kawo.com #IntroductionToWeibo #China #KAWOguide