AI, Customer Success & Customer Marketing (Engagement OS) скачать в хорошем качестве

AI, Customer Success & Customer Marketing (Engagement OS)

Customer acquisition is getting more expensive. Retention and expansion now drive the majority of revenue. https://www.everafter.ai/webinar/intr... In this webinar, Gal Biran (Base) and Noa Danon (Ever After) explain why the traditional GTM stack is breaking — and why the future is a unified Customer Engagement OS powered by AI, Customer Success, and Customer Marketing. Instead of disconnected tools, teams, and data silos, companies need a single system that orchestrates the entire customer lifecycle — from onboarding to adoption, advocacy, expansion, and retention. In this conversation you'll learn: • Why the traditional revenue flywheel is broken • How AI is transforming customer engagement programs • Why Customer Success and Marketing must collaborate • What a Customer Engagement OS looks like • How data, personalization, and automation enable customer-led growth If you work in Customer Success, Customer Marketing, Lifecycle Marketing, RevOps, or GTM, this session will help you rethink how modern companies engage customers. 00:00 The future of customer engagement 01:52 What is digital customer success 02:44 Why Base and Ever After joined forces 05:06 The revenue flywheel is broken 06:18 Customer reputation in the AI search era 08:00 The missing system: lifecycle orchestration 09:49 How SaaS created tool chaos 14:51 Market pressure: AI, budgets and efficiency 20:39 Why CMOs are shifting to lifecycle marketing 23:48 The complexity inside customer success teams 26:55 The new alliance: CMO + CCO 31:05 Why most companies are not truly customer-centric 36:30 Introducing the Customer Engagement OS 41:16 Using customer data to improve products 49:04 How AI agents transform customer programs 55:34 How to build a customer-led growth strategy 57:25 Final thoughts and next steps