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What do you do when your corporate job pays the bills… but feels like a void? In this episode of Shtark Tank, I’m joined by my cousin and friend Yoni Schwartz — Head of Data Science at Exponential and Head Producer at Living L’chaim. Yoni opens up about the years when his day job felt meaningless, and how a side mission grew into producing 10 shows that have reached and inspired millions. We get into the real strategy, the ethics, the mental load, and the Torah-minded balancing act of doing big work on top of your day job — without burning out or crossing lines. We talk about: What “meaningless work” actually feels like How Yoni got started at Living L’chaim How one small offer to help turned into leading 10 shows The ethics of juggling a primary job + major side projects Corporate vs startup life Why he doesn’t rely on strict systems The power of being intentional Setting boundaries after COVID Early-morning learning as an anchor for busy fathers The quiet pressure of “keeping up” in our communities If you’re building something meaningful on the side — or you want to — this episode is for you. Listen to Yoni’s podcast: Spirit of the Song And check out Living L’chaim’s shows. 👍 If you enjoyed this, please like, subscribe, and comment your biggest takeaway. ⭐ And if you listen on Spotify, a 5-star rating helps a ton. Chapters 0:00 Intro + who Yoni is 2:23 How Living L’chaim started for him 4:14 Balancing two roles ethically 5:22 The “meaningless corporate” feeling 15:16 Startup grind vs corporate comfort 17:55 How he manages both jobs 19:40 Boundaries after COVID 20:38 Learning routines with young kids 23:50 “As long as you’re intentional” 26:15 The real-life struggle (and self-forgiveness) 40:04 Financial lessons from Kosher Money 48:53 Is the community shifting away from keeping up? 50:33 Lightning round