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Pardot (Account Engagement): Website Tracking Code

Each Pardot campaign has a unique tracking code that tracks visitor and prospect activity when added to your web pages. Pardot tracks visitor and prospect activities on your website and on Pardot landing pages by setting cookies on their browsers. These cookies are set in order to remember preferences (like form field values) when a visitor returns to your site. Pardot also sets a cookie for Pardot users that are logged into the platform; this allows them to maintain the login session, remember table filters, and so on.