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For more than seven decades, "Ebony" magazine has chronicled the most important African-American issues, personalities, and interests of its time, including operating essentially as the journal of record for the civil rights movement. But along with most other media companies, the publication faced stark challenges to survive in the rapidly changing media landscape of 2015. Senior lecturer Steve Rogers discusses Ebony magazine’s storied history, including its founder’s awareness of disruption theory years ahead of time, and what the company has meant for the black community. Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they’ve written and the lessons they impart. Subscribe on iTunes, SoundCloud, or LibSyn. Listen to an episode at www.hbs.edu/coldcall.