The Ad Industry Is Shifting. Here's Where It's Going. | The B&E Show скачать в хорошем качестве

The Ad Industry Is Shifting. Here's Where It's Going. | The B&E Show

The B&E Show is back, covering marketing news across both the coasts and everything in between.  We ran back the 2 Minute Drill. WPP’s Investor Day is today, at 4 AM EST. Recently, Rahul Titus was named Global Influencer Lead at Publicis, coming previously from Ogilvy, which is owned by WPP. We connect the dots on that, and some other recent PR and media moves in today’s ep. The founder of Express Checkout, Nate Rosen, joined the show to talk about Kim Kardashian and CPG. Then we jumped in the Creative Corner (patent pending) with Jason Murray, a really popular art direction-focused content creator. We talked about recent campaigns: Uncommon’s campaign for Omoda Seven, A$AP Rocky’s new Ray-Ban film featuring Nas, and Nike’s ACG work. We also got into some grubby gorpcore gossip. New York Nico joined the Show. With the East Coast native, we talked about his impact as a “New York historian,” his directing of the LeDecision 2.0, and more. We went from New York to Hollywood to cat with Warner Bailey, who turned a meme page into a next-gen media company. We got into the nitty gritty of entertainment and its similarities to advertising. Then we went to America’s Heartland. A new WSJ article said ⁠Middle America Advertising Sees an Opportunity with Madison Ave in Crisis.⁠ Katy Hornaday gave us her perspective on the subject. She is the CEO of BarkleyOKRP, a Kansas City x Chicago merged agency, and has been in the Midwest for around 15 years. We closed the show by talking about everyone’s weekend plans. Notably, some of us are working to get sponsors on the show, while some of us are going on dates. 00:00 Intro 00:42 This Week's Ad News (2 Minute Drill) 09:35 Introducing Nate Rosen (Founder of Express Checkout) 10:57 Chatting w/ Nate Rosen re: Kim Kardashian and CPGs 20:33 Introducing Jason Murray 21:28 Creative Corner w/ Jason Murray 44:19 Introducing New York Nico (Nick Heller) 46:16 New York Anthropology w/ New York Nico 1:03:29 Introducing Warner Bailey (Founder of Assistants vs. Agents) 1:04:49 Talking Entertainment w/ Warner Bailey 1:22:03 Introducing Katy Hornaday (CEO of BarkleyOKRP) 1:23:37 The Midwest is Next w/ Katy Hornaday 1:38:50 Closing Remarks (Weekend Plans) More from Breaking and Entering Media: 💼 Follow on LinkedIn⁠   / ⁠   📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠ 💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437... ✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa... 📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c... 🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠ 🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠