How does SKAdNetwork 4.0 work? Q&A with Tenjin’s product manager скачать в хорошем качестве

How does SKAdNetwork 4.0 work? Q&A with Tenjin’s product manager

SKAdNetwork 4.0 is here, and it stands out from its predecessors. For the first time, Apple has released a new version of the SKAdNetwork API with not one, not two, but several new features. And they did so without releasing a beta version for testing first. We go into more detail on the subject in the Q&A with Tenjin’s product manager, Jaspreet Bassan, below. Here are some of the crucial SKAdNetwork 4.0-related questions Jaspreet answers: 1. What surprised you the most about this SKAdNetwork update? (00:44) 2. If I am an advertiser, what should I do now? What should I be paying attention to? (01:33) 3. Can you give an overview of what has changed with SKAdNetwork 4.0? (02:21) 4. What are the crowd anonymity tiers? (02:49) 5. Why don’t we start with the conversion values that we get back? (03:28) 6. How are coarse-grained conversion values even useful? (04:55) 7. How are source IDs different from campaign IDs? (05:25) 8. What do the 3 postbacks mean? (07:08) 9. How does Tenjin feel about the SKAdNetwork 4.0 changes? (08:49) 10. What should Tenjin customers expect in terms of SKAdNetwork 4.0 related features? (09:38) 11. Could you dive a little deeper into Tenjin's SKAdNetwork solution and maybe talk a bit more about IDFA and SKAdNetwork? (10:20) 12. How are Tenjin's partners planning to adopt SKAdNetwork 4.0? (12:05) 13. When should we see the SKAdNetwork 4.0 changes take full effect? (12:33) 14. Do you have any thoughts on SKAdNetwork 4.0? Or how you think the industry is going to react to it (or is reacting to it right now)? (13:35)