How to Price Your Services as an Agency Owner (And Charge More Over Time) скачать в хорошем качестве

How to Price Your Services as an Agency Owner (And Charge More Over Time)

In this video, I walk through how to price your services as an agency owner to maximise profit, covering the relationship between authority and pricing and the single most important billing change you can make as your business grows. We cover why the amount you can charge is determined by your level of authority in the market and not by the value of your service in the abstract, the three components of authority and how each one raises your pricing ceiling, the full pricing spectrum from performance-only at the bottom to quarterly billing at the top and what qualifies you to move up it, why churn is so destructive to agency margins and why it hits hardest in months one and two specifically, how quarterly billing solves the churn problem at its root by locking in months two and three of a new client relationship, why collecting the full quarter upfront rather than billing monthly against a quarterly contract is the whole point, how quarterly billing improves your cash position, filters for higher quality clients, and dramatically changes the economics of paid advertising, and the realistic progression from working on performance as a beginner to collecting quarterly upfront as an established operator. The full breakdown document is available for free below. Download the doc here: https://domiwave13.gumroad.com/l/mpara Tools used: Apollo, Smartlead, Clay, Calendly