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90% of cold email to Microsoft/Outlook recipients land in spam — even with perfect copy. In this video, I reveal the exact infrastructure setup we use across 15,000+ mailboxes to achieve 5-12% reply rates on Microsoft-only audiences. This isn't theory. This is the system we built managing cold email infrastructure for 300+ B2B teams. 🔗 RESOURCES: → MX Toolbox (Free ESP Analysis) → Our Cold Email Infrastructure Service: https://infra.growth.band/ → Read the full guide on our blog: https://outboundreinvented.com/ → Connect with me on LinkedIn: / ilya-azovtsev 📋 WHAT YOU'LL LEARN: Why Microsoft is fundamentally different from Google How to analyze your audience's ESP mix The Azure SMTP + Enterprise IP setup Domain and mailbox ratios (1:10) Safe sending limits (5 emails/day per mailbox) Premium warm-up requirements (Outlook-specific pools) Rotation strategy to maintain deliverability Copywriting rules for Microsoft (no links, no HTML, no tracking) Monitoring thresholds (96% inbox placement minimum) 💡 WHO THIS IS FOR: This video is for B2B teams sending cold email to mid-market and enterprise companies where Microsoft/Outlook usage is 30-50%+. If you're only targeting startups and SMBs, Google optimization is usually enough. 🏢 ABOUT ORS (Outbound Reinvented System): We're not an agency. We build and operate cold email infrastructure for B2B teams who want to own their outbound system. You own the ICP and copy. We own deliverability. #ColdEmail #EmailDeliverability #B2BSales #MicrosoftOutlook #SalesOutreach #EmailMarketing #OutboundSales #LeadGeneration ⏱️ TIMESTAMPS - See chapters below 0:00 - Why 90% of your Microsoft emails go to spam 1:12 - Proof: 5-12% reply rates on Microsoft audiences 2:30 - The core problem: Google vs Microsoft differences 4:15 - Company size matters: ESP distribution by segment 5:45 - How to analyze your audience ESP mix (MX Toolbox demo) 8:20 - The infrastructure blueprint: Separate setup for Microsoft 9:45 - Why NOT Google or Outlook mailboxes 10:30 - The secret: Azure SMTP with enterprise IP 11:50 - Domain setup: Prefixes, .com only 13:15 - The math: 1 domain = 10 mailboxes = 50 emails/day 15:00 - Warm-up requirements: Premium pools + 3 weeks minimum 17:30 - Rotation strategy: 10-30% backup domains 19:45 - Copywriting rules: No links, no HTML, no tracking pixels 21:30 - Sending tool requirements: ESP routing + plain text 23:00 - Monitoring system: Bounce rates, reply rates, inbox placement 24:45 - The 96% threshold: When to rotate 26:00 - Summary: The complete Microsoft deliverability blueprint 27:15 - How we can help (ORS infrastructure service)