Breaking: Major Lawsuit Alleges Don Julio and Casamigos Aren’t 100% Agave скачать в хорошем качестве

Breaking: Major Lawsuit Alleges Don Julio and Casamigos Aren’t 100% Agave

Source: Felisa Rogers, Mezcalistas – May 6, 2025 A long-standing rumor in the tequila world has just become a full-blown legal battle. According to a recent article by Felisa Rogers for Mezcalistas, the law firm Hagens Berman filed a class action lawsuit against Diageo North America on May 5th, accusing the spirits giant of falsely marketing its popular Don Julio and Casamigos brands as 100% agave. The lawsuit claims that these brands, which command premium prices in the market, are actually adulterated with cheaper, non-agave alcohols like cane spirits — a direct violation of both U.S. and Mexican labeling laws. Why This Case Could Change the Tequila Industry The lawsuit, filed in the Eastern District of New York, is based on evidence that includes Nuclear Magnetic Resonance (NMR) testing. This advanced scientific method, championed by the Additive Free Alliance (AFA), can reportedly detect whether a tequila has been blended with non-agave sugars. The plaintiffs argue that these tests clearly demonstrate that Diageo’s tequilas fail to meet the 100% agave standard, potentially making them illegally labeled in both New York and New Jersey. The Stakes for Diageo Diageo is one of the largest spirits companies in the world, with a vast portfolio that includes Johnnie Walker, Guinness, and Baileys. In 2017, the company paid nearly $1 billion to acquire Casamigos, a brand it has heavily marketed as the “fastest growing super-premium tequila in the U.S.” Don Julio, meanwhile, has built its reputation as a luxury tequila. If the claims in this lawsuit are upheld, it could seriously damage Diageo’s brand image and financial performance. What’s Next? As Rogers points out, Hagens Berman is a heavyweight in class action litigation, having previously taken on Amazon, Apple, and Enron. The plaintiffs in this case — Avi Pusateri, Chaim Mishulovin, and Sushi Tokyo Inc. — could be just the first wave in a much larger class action, as the lawsuit leaves room for additional plaintiffs to join. If successful, this case could fundamentally change the way tequila is marketed and regulated, potentially shaking the industry to its core. Doc Agave will keep you updated as this groundbreaking case unfolds, bringing you the latest developments and what they mean for the world of agave spirits.