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Back in 2018, a business partner and I invested together in a niche website. I had not long sold my Amazon FBA business and wanted to invest some of that money into another online business. We decided to try and find an off-market deal rather than going through a broker. My partner and I started by looking around in private Facebook groups dedicated to website owners. We would simply ask if there was anyone looking to sell. After a lot of back and forth with various potential sellers, we found the site we would ultimately buy - a mom blog! Most of the content was on crafting, cooking, and parenting, and I thought there was a lot of room for growth. You can read more about the process and our initial plans here. In this week's podcast, I want to update you on: how much we bought the mom blog for the ups and downs that we've had over the past 3 years and where the website is today I'll also share with you the sources of income and what it was making when we bought it, and how much it was expected to make in June 2021. Since recording this episode, the full month of June 2021 has passed, so I can share the full income! June ended up with total earnings of $13,479.07! Amazon Associates earnings - $7,722.77 Ezoic display ads - $5,756.30 One of the topics I hit on in the update, and something I've written an entire blog post on, is changing from Adthrive to Ezoic - it wasn't smooth sailing. I share how much we're making from display ad revenue. I also discuss: -The effect of Pinterest updates on the site (it was getting around 200,000 visits per month - find out where it's at now) -The pros and cons of Pinterest traffic -How we pivoted away from doing sponsored content because it wasn't our strength -The SEO work I've focused on (Hint: internal linking) -How we have increased the Amazon earnings by 10x -How much the site was making and is now making from Amazon Associates -The traffic numbers we're seeing now It's a fun update on how 2 dads have done running a mom blog - I'm sure you'll enjoy it! -You can learn more about me at and get additional website tips at: https://www.nichepursuits.com -You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com -And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: https://www.nichepursuits.com/motioni... Thanks for watching and please subscribe to my YouTube channel by clicking here: https://www.nichepursuits.com/youtube