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What makes a corporate fund one NGO over another? Is "Scale" more important than "Depth" in social impact? In this episode, we sit down with Sumit Johan, Head of CSR at Mphasis, to decode the reality of Corporate Social Responsibility today. Sumit breaks down the concept of "Brand-Led CSR," shares actionable advice for NGOs on how to pitch effectively, and discusses the critical balance between scaling impact and maintaining depth. Whether you are a social work professional, an NGO founder looking for funding, or someone aspiring to build a career in CSR, this conversation is packed with insider insights. [Key Topics Covered] Brand-Led CSR: Why corporates fund what they fund. The Funding Pitch: Common mistakes NGOs make and how to stand out. Scale vs. Depth: Why chasing numbers can sometimes hurt the actual impact. Career Advice: The top skills required to succeed as a CSR professional. Mphasis Initiatives: Tech-enabled social mobility and environmental sustainability. #podcastvibes #corporateresponsibility #socialresponsibility