🇬🇧 From growth to maturity: scaling SaaS marketing in the subscription economy скачать в хорошем качестве

🇬🇧 From growth to maturity: scaling SaaS marketing in the subscription economy

What does it really take to scale SaaS marketing from a local startup to a global player, without losing focus, message, or your sanity? In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael Jäger sits down with Emelie Linheden, VP of Marketing at Younium, to unpack how she: Went from first marketing hire to VP of Marketing Scaled Younium from Sweden to Benelux, DACH, UK and the US Built a lean, multicultural marketing team across time zones Turned marketing into a true growth partner They dive into: Why SaaS marketing is not just lead gen How to build a scalable marketing foundation for multiple regions The role of data, clarity and ownership in go-to-market Marketing’s impact beyond acquisition: expansion, retention & advocacy Remote leadership, culture and running international offsites The future of Younium: AI, hybrid growth and partner ecosystems 🔔 Subscribe to Beyond Revenue for more conversations with B2B SaaS revenue leaders. 👍 If this was useful, like the video and drop a comment!