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James Hatfield's LinkedIn: / james-hatfield Book a demo with James: https://join.liveswitch.com/Kofi Website: https://www.liveswitch.com/ Start your free trial: https://www.liveswitch.com/free-trial/ About LiveSwitch: LiveSwitch is the world-leading communications platform for small businesses and entrepreneurs. We provide world-class technologies to help small businesses thrive-directly saving them money, making them money, saving them time, and helping them serve their customers better. Virtual estimates, on-site documentation, and AI built for small businesses are some of the many offerings we provide. We use innovative video and photo technologies to achieve this. Timestamps: 0:00 Intro 0:56 Welcome back and the power of humility 2:46 Does fame make humility harder 6:34 Listening prayer and serving in hospice 11:08 Why James went on 150 podcasts 12:02 The door to door advice that changed a man’s life 16:03 The Man in the Arena and overcoming fear 21:39 Success, regret, and neglecting family 27:16 Balancing ambition, money, and marriage 31:38 Introducing Lucky and real world AI problems 35:39 How Lucky saved a plumbing bill 39:12 Why tradespeople fear AI and why they should not 45:38 Turning website visitors into video leads ---------------------------------------------------------------------------- James Hatfield is back and this one goes deep. A year ago, James told me you cannot make a humble person feel bad. Since then, his company has exploded, he has been on over 150 podcasts, and his AI tool Lucky is helping real world businesses solve problems in minutes. But this episode is not about hype. It is about character. James opens up about bringing his children into hospice to sing to people in their final moments. He shares the story of a young man who took his door to door sales advice and six months later sent him a photo of an engagement ring. He talks about burning his hand on the stove of ambition and almost losing his marriage while chasing success. And then we get practical. We break down how Lucky works, how a simple 30 second video can replace wasted site visits, and why most trades businesses are thinking about AI completely wrong. This conversation is funny. It is honest. It is deeply human. And it might completely change how you think about success, wealth, and technology. In this episode we cover: • Why humility actually becomes easier when your mission is bigger than fame • The hospice practice that shaped James’s children • The sales advice that helped a young man propose in six months • The Man in the Arena mindset and why failure is necessary • The hard lesson James learned about neglecting his wife • How to balance ambition and family without lying to yourself • How Lucky fixes real world problems like plumbing and tree removal • Why trades businesses are afraid of AI and why they should adapt • How video lead intake can dramatically increase conversions