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Custom GPTs and AI agents sound powerful—but are they actually useful for law firms? In this episode of AI Calibration Weekly, Zack, Drew, Ben, and Stephanie unpack what custom GPTs really are, how they work inside tools like ChatGPT and Copilot, and where they make sense (and don’t) for small and midsize firms. They cover: The difference between custom GPTs, projects, and agents Why most custom GPTs are built for internal—not client-facing—use How to use playbooks, HR manuals, and operations docs as AI context The real risks around data privacy and “public” GPTs How to reduce hallucinations when reviewing discovery and contracts Practical, low-risk ways to get your firm started ⏱ Chapters 00:00 – What Is a Custom GPT? 01:35 – Internal vs. Public GPTs: What Most Firms Are Actually Doing 03:45 – Law Firm Use Cases (Lead Magnets, Client Tools, Internal Workflows) 05:30 – The “AI Chief of Staff” Example 08:55 – Using Playbooks for Contracts and Document Review 12:00 – Custom GPTs vs. Projects vs. Copilot Agents 15:45 – The Risk of Public-Facing GPTs and Data Privacy Concerns 19:30 – Enterprise vs. Personal Accounts: Why It Matters 23:00 – Practical Internal Use Cases (HR, Employee Manuals, Operations) 25:45 – Reducing Hallucinations in Document Review 29:30 – Where Law Firms Should Start 👉 Ready to move beyond experimentation and implement AI safely and effectively in your firm? Explore the AI Readiness Package from Affinity Consulting and build a practical roadmap for responsible AI adoption: https://www.affinityconsulting.com/ai... #AI #LegalTech #LawFirmManagement #AffinityConsulting #AIReadiness #LegalInnovation #LawFirmLeadership