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During this recent WiLL Cast, Adam is joined by Lauri Haarala, North American Technical Sales Manager for LEDiL, cover LED Optics 101. Topics covered in this video include LED light fixture optic materials, the purpose of optics, lighting trends in the US vs Europe as well as a wide variety of specific lighting applications. Subscribe to the WiLL YouTube Channel to stay up to date on the latest WiLLcast episodes. To learn more, visit our website - https://willbrands.com TABLE OF CONTENTS: 00:30 - Meet Lauri & LEDiL 02:40 - Optics Materials 05:35 - What Do Optics Do? 06:35 - Applications: Sports 09:20 - Defining Lenses & Reflectors 11:10 - Lighting Trends in Europe vs the US 14:45 - Applications: Streets & Roadway 16:55 - Applications: Outdoor Architectural 18:55 - Applications: Area & Site Lighting 21:10 - Applications: Hazardous Locations 22:13 - Applications: Indoor Architectural 23:45 - Applications: Warehouse & Industrial High-Bay 24:45 - Industry Trends & Markets for Growth 27:15 - LED Chip Technology & Optics 31:00 - The Future of the Industry & Customer Demands 35:35 - Race Cars & The Lighting Industry