Sales not picking up, merchants expect a dull christmas season | Kaumudy English скачать в хорошем качестве

Sales not picking up, merchants expect a dull christmas season | Kaumudy English

The month of December begins with Christmas festivities. But in Kerala, even after Christmas reaching in front of People’s homes, the star lamps which are usually lit in front of people’s homes are not widely seen in the streets. In usual times, business houses and private homes in Kerala are decorated with star lamps in the first week of December itself. But in 2020 an unknown silence, marked by low income and job loss has marred people’s christmas celebrations. When Vishu, Easter, Ramzan and Onam got submerged in Covid 19, Merchants and businessmen expected things would get better at least in the Christmas season. Apart from the general slump witnessed in the market, the paper lights being replaced with plastic mould led lights has created another set back for the merchants. These chinese lamps have more shelf life than paper lamps and they could be used for years. In order to save mounting losses from the Chinese star sale, merchants brought new innovations in its designs, colour and texture to make them more saleable. But in the wake of the pandemic, chinese lights have not reached Indian markets this Christmas season and now its presence is felt in the old stock which remains with the merchants. Apart from illumination decorations, the cribs of baby jesus is another item, which sells like hot pancakes in Kerala and Tamil Nadu during Christmas season, but now a severe fall is witnessing in its sales due to covid pandemic. Thus, the Christmas season, which was expected to be a redeemer for the suffering merchant community in the state has presented another dull season to them.