Why Most AI Efforts Miss the Mark скачать в хорошем качестве

Why Most AI Efforts Miss the Mark

AI is powerful, but only when it’s used with strategy. In this episode of the Measure Success Podcast, Carl J. Cox talks with Eli Portnoy, CEO of BackEngine.ai, about why most companies fail to get value from AI tools like ChatGPT. They break down the importance of context, why sales and go-to-market strategies are changing, and how leaders should think differently about growth in a crowded digital world. This conversation covers: AI strategy for business leaders Why outbound sales channels are breaking How context turns AI into a real advantage Modern go-to-market execution Leadership lessons from building multiple startups If you are a founder, executive, or operator trying to scale with clarity, this episode will help you rethink how AI fits into your strategy. Subscribe, watch the full episode, and share your biggest takeaway. Sponsor for this episode... This episode is sponsored by 40 Strategy. https://www.40strategy.com/ 40 Strategy provides strategic planning and consulting to help organizations realize and achieve their dreams by creating and measuring KPIs for success. Unfortunately, most organizations only spend 2% of their time—or about 40 hours per year—on building an effective strategy. Increasing the success of those 40 hours is what 40 Strategy does because your success is their passion—and that's why organizations look to them for guidance. Not only does 40 Strategy help you craft and implement an effective strategy, but they’ll also work to facilitate teams with proven practices and help with your scenario planning. Harvard research shows that you can triple your success when you use the right Key Performance Indicators. Who doesn't want that? If you have questions, you can reach out through their website or email them at catch@40strategy.com.