Is TV Dead? How to Measure Performance Video | Amanda DeVito (Butler/Till) скачать в хорошем качестве

Is TV Dead? How to Measure Performance Video | Amanda DeVito (Butler/Till)

What does performance video actually mean in today’s convergent TV landscape—and is TV really dead? At Marketecture Live, Amanda DeVito (CMO of Butler/Till) breaks down how modern marketers should think about video, measurement, and consumer behavior in a fragmented media ecosystem. You’ll learn: • Why the traditional marketing funnel is breaking down • How consumer behavior is reshaping media strategy • What “performance video” really means in 2026 • How to think about scale, data, and outcomes across linear TV and streaming • Why TV is evolving—not dying This conversation is especially relevant for marketers focused on incrementality measurement, convergent TV, and outcome-driven media buying. 0:00 Introduction & Company Overview 0:28 Butler/Till’s Differentiation & Industry Positioning 1:34 Consumer Behavior & The Death of the Funnel 2:04 Scale, Data, and Modern Media Buying 3:36 What Is Performance Video? 5:03 The Future of Video & Is TV Dead? #Tatari #ConnectedTV #LinearTV #StreamingTV #PerformanceMarketing