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Watch this exclusive presentation recorded live at the E-commerce Berlin Expo 2025! Gain valuable insights and explore key discussions from industry experts that will help you stay ahead in the world of e-commerce. Speaker: Dr. -Ing. Ralph Hünermann, CEO and Founder of ODOSCOPE Connect: / ralph-hunermann Full title: Stuck in Generative AI Hype? Why Successful E-Commerce Shops Rely on Operational AI as Superior Profit Driver Presentation description: Curious about how leading e-commerce shops stay ahead in the AI revolution? Get ready to uncover the secrets that will supercharge your business. The key isn't just using AI - it's knowing which AI will truly elevate your results. While generative AI is great for reducing costs and increasing efficiency, operational AI takes it to the next level. It's the magic bullet for making smarter, real-time decisions that transform the shopping experience and skyrocket your profits. In this session, you’ll discover why the most successful e-commerce shops are embracing operational AI as the superior driver of profitability - and how it’s outpacing generative AI in delivering results. Packed with real-world case studies and proven strategies, this talk will show you how to leverage your data to personalize experiences, boost sales, and maximize profits. If you're ready to break through plateaus and future-proof your business, this session is your gateway to the cutting edge of e-commerce success. Are you ready to lead, not just follow? Don't miss this transformative session! *** Don’t miss out on the latest trends and discussions shaping the industry. Stay updated and be part of the conversation by subscribing to our channel! Mark your calendars for the 10th edition of the E-commerce Berlin Expo: join us for two full days of exploration, learning, and connection on February 17-18th, 2026.