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Sell Or Buy A Car With Carwow: https://carwow-uk.pxf.io/6eByXV Lease A Car With LeaseLoco: https://leaseloco.sjv.io/LXzKoL #Chrysler #Carreview #ChryslerYpsilon Once upon a time, size suggested the price you'd pay for your car. The bigger the model you chose, the pricier it would be. That's no longer necessarily true. Spiralling fuel prices, emissions-based taxation and ever-more congested city streets have left many buyers no option but to choose a very small runabout, but sales of models like the MINI have proved them quite willing to pay premium prices, provided the package on offer is stylish enough. This was an approach perfected by Italian brand Lancia long before the modern era MINI turned up, the Latin maker offering style-conscious European city folk a succession of comfortable, chic and responsible city runabouts wrapped up in cutting edge technology. Cars like this one, the Ypsilon, a Lancia, but not as we know it. In this case, this model is badged as a Chrysler: in 2011, the Fiat group decided on this approach for the UK market. Elsewhere in Europe at the time, the Ypsilon design was being sold as a Lancia but that brand left the British market in 1994. Rather than re-introducing it, the Italian conglomerate decided it was easier to re-badge the Ypsilon and sell it as a Chrysler, a brand they'd just purchased. Chrysler had an established UK dealer network to sell and maintain the car - and that marque badly needed a small car in its model line-up. Whatever you call this vehicle, under the skin, it's based on established underpinnings. The Ypsilon platform is borrowed from Fiat's Panda and is a slightly stretched version of that found in the diminutive Fiat 500 city runabout. Chrysler claimed that this platform was big enough to give this Ypsilon the versatility of a Fiesta-sized supermini at the same time as offering the small, urban chuckability of a Ford Ka or a Toyota iQ. And they reckoned that this car had the style and interior class to tempt buyers of the premium, fashion-conscious high cost models we mentioned earlier - cars like the MINI or the Audi A1. Big claims that didn't quite translate into sales reality during this model's time on the UK market that came to an end with Chrysler's exit from the British market in 2015. Presenter: Jonathan Crouch Want to know more? Check out our website: https://www.caranddriving.com/ SOCIAL MEDIA: Instagram: https://www.instagram.com/caranddrivi... Twitter: / cardrivingvideo Facebook: https: / caranddrivingltd LinkedIn: https: / caranddriving Affiliate Links: ATS Euromaster: https://clk.tradedoubler.com/click?p=... Autodoc: https://clk.tradedoubler.com/click?p=... buycarparts: https://clk.tradedoubler.com/click?p=... Fast Pass Driving: https://clk.tradedoubler.com/click?p=... mytyres.co.uk: https://clk.tradedoubler.com/click?p=... Solarplexius: https://clk.tradedoubler.com/click?p=...