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The fall of Toys R Us is one of the most shocking stories in retail history. Once the ultimate toy paradise for millions of kids, Toys R Us dominated the market with over 1,500 stores worldwide. But everything changed after a deal with Amazon that seemed brilliant at first—and turned fatal in the end. From an exclusive online partnership in 2000 to Amazon’s betrayal, Toys R Us never recovered. Add billions in private equity debt, poor digital strategy, and fierce competition from Walmart and Target, and the toy giant collapsed into bankruptcy by 2018. In this video, we dive deep into the Toys R Us vs Amazon feud, the infamous lawsuit, and the lessons every business should learn from this corporate downfall. Was Amazon really the villain—or was Toys R Us’s own arrogance the real killer? Watch now to uncover the truth behind the deal that killed a giant.