Plytix Express Learning: How to win with Google Shopping скачать в хорошем качестве

Plytix Express Learning: How to win with Google Shopping

Welcome to the Plytix Express Learning Webinar! What is this? We’re well aware that everyone’s biggest challenge is time. In our efforts to help our customers achieve digital growth, we have decided to create this lesson on Digital Marketing and E-commerce in Google Shopping. This lesson is concentrated into a short but intense 30 minutes. Download presentation here: https://app.hubspot.com/documents/596... How to win with Google Shopping In this video we sit down with Christian Birkholm, former CSM @Plytix, COO at Vårdväskan AB, and Google Shopping Rockstar (6 years of experience). He will take us through the following topics: Quick introduction to Google Shopping Google Shopping Feed management Google Shopping Feed optimization How Google Shopping bidding works Best campaign structure and query sculpting for Google Shopping Followed by a Q&A session at the end of the lesson. 0:00 Introduction 0:38 Agenda 3:02 Feed sources 4:15 Product titles 7:07 Product descriptions 8:34 Product Categories 9:40 Custom Labels 10:51 Dynamic pricing 13:09 Bidding 14:52 Segments 15:33 Apply bid modifiers 16:16 Bid modifiers: Classic examples 18:36 in general 19:59 Fragmented structure 21:37 Device split 23:04 What about search queries? 25:11 Query Sculpting - #2