AI governance and competency in B2B marketing | Lessons from the Tower of London, with Hello Kindred скачать в хорошем качестве

AI governance and competency in B2B marketing | Lessons from the Tower of London, with Hello Kindred

What does the Tower of London have to do with AI governance? More than you might think. This week I hosted a senior B2B marketing roundtable with Hello Kindred, right opposite one of the world's most iconic fortresses — and the parallels weren't lost on us. Just as the Tower was built to protect what matters most, good AI governance isn't about locking things down. It's about creating the structures that let you operate with confidence, speed and trust. In this video, you'll hear from senior B2B marketers on the front line of AI transformation — including Roland Glass from Hello Kindred, Neil Berry from Capgemini, and Susan McKay, former CMO at Dun & Bradstreet — on what's really going on inside marketing teams right now. We cover: Why governance is the accelerator, not the obstacle The difference between AI adoption and AI competency — and why it matters Why chasing tools is the wrong starting point What the disappearance of junior roles means for the future of marketing talent This is a rapidly evolving space and the conversation is only getting more urgent. If you work in B2B marketing — whether you're a CMO navigating transformation or a marketer trying to figure out where to start — there's something in here for you. 👇 Drop your thoughts in the comments. Where are you on the AI readiness journey? Don't forget to like, subscribe and hit the bell so you don't miss the longer deep-dive piece coming very soon. #B2BMarketing #AI #AIGovernance #MarketingLeadership #HelloKindred 🌐 Visit Joel Harrison's website to explore exclusive reports, upcoming events, and join the B2B marketing community ➡️ https://www.joelharrisonb2b.com/ 💬 How do you see the role of B2B marketing evolving—and what does that mean for your work today? Let us know your thoughts in the comments below! 🔔 Subscribe to the channel for weekly insights, interviews, and on-the-ground perspectives from the world of B2B marketing.    / @joelharrison-b2b   --------------- Welcome to the official YouTube channel of Joel Harrison B2B. This is your inside track to the ever-evolving world of business-to-business marketing—told through the lens of someone who’s lived and breathed it for over two decades. I’m Joel Harrison, founder of B2B Marketing, creator of Propolis, and host of the Trust & Influence in B2B Marketing podcast. Through this channel, I bring you real conversations with the people driving change, navigating complexity, and building the next generation of marketing leadership. ➡️ Expect regular videos filmed on the move—from major events like Ignite, to behind-the-scenes interviews, to deeper dives into topics that matter most to today’s marketers. We’ll explore what it means to be a commercial marketer, how to build trust and credibility in technical sectors, and how thought leadership can evolve beyond buzzwords into something truly impactful. You’ll hear from voices at the cutting edge of B2B, including marketers from global brands, fast-growing startups, and everything in between. This isn’t theory for theory’s sake. It’s about helping you become more effective, influential, and commercially grounded—so you can thrive in a fast-moving, high-expectation world. 👉 Subscribe now and tap the bell icon to get notified whenever a new episode drops—from the show floor, the studio, or the front lines of B2B. --------------- 📲 Follow Joel Harrison and Trust & Influence in B2B across the web: LinkedIn ▶️   / joelharrison   Podcast ▶️ https://trust-influence-in-b2b.captiv... Instagram ▶️   / joelharrisonb2b   --------------- 🎬 Video chapters: 00:00 Introduction to AI in B2B Marketing 01:24 The Rapid Evolution of AI in Marketing 02:55 Diverse Stages of AI Adoption 04:50 Governance in AI Transformation 07:02 Understanding the Human Element in AI --------------- #JoelHarrisonB2B