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What do customers really think of your brand or products? Do they like you enough to recommend you to their friends? How likely are they to purchase from you again? That’s where the Net Promoter Score® (NPS) comes in. In this video, we’ll explore the pros and cons of NPS and touch on the following areas: Why is Net Promoter Score important? Advantages of NPS Disadvantages of NPS NPS alternatives When to use NPS versus Customer Satisfaction Score (CSAT) Get a crash course on all things NPS, from what it is to how to calculate your score. Not sure what a good NPS is? We’ll explain what you need to know, including NPS survey examples and common mistakes you should avoid. Want to learn more about how marketers use SurveyMonkey? Check out: https://www.surveymonkey.com/roles/ma... #SurveyMonkey #nps #netpromoterscore SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform provides answers to more than 20 million questions every day. Learn more at surveymonkey.com. Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.