Media for Equity: How Media Companies Can Fuel Growth in Consumer Brands with Diana Florescu скачать в хорошем качестве

Media for Equity: How Media Companies Can Fuel Growth in Consumer Brands with Diana Florescu

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Diana Florescu, Founder and CEO of Media for Growth, to unpack one of the most powerful alternative funding models reshaping consumer brand growth and media monetization today: Media for Equity. With more than 25 years of global precedent and recent expansion from Europe into the U.S., Media for Equity is gaining momentum as media companies and brands rethink capital efficiency, valuation, and long-term growth. Diana explains why this model is accelerating now, how it transforms underutilized media inventory into equity value, and why it offers a compelling path for both media owners and high-growth consumer brands. Rather than relying on traditional ad spend, Media for Equity allows media companies to contribute advertising inventory into a fund in exchange for ownership in emerging brands. The result is a three-sided value exchange that diversifies revenue, preserves brand cash and runway, and aligns media deployment directly with growth outcomes. Connect with Diana on LinkedIn:   / dianaflorescu   What You’ll Learn in This Episode 02:00 | Vision Behind Media for Growth Diana shares the origins of Media for Growth, launching in the UK before expanding into the U.S. market. 04:00 | How Media for Equity Works Media companies contribute advertising inventory into a fund rather than cash. 06:00 | Deal Structure Explained Heather walks through how inventory commitments form the fund, how brands are selected, and how equity is distributed back to media partners. 08:00 | Value-Added Partnership Model MFG provides centralized media planning, creative support, and market-by-market deployment. 10:00 | Why This Model Works for Media Companies Key benefits include access to new advertisers, long-term revenue diversification, and compounding value from perishable inventory. 12:00 | Media for Equity: Europe vs. the U.S. Why adoption lagged in the U.S. and what’s driving rapid acceleration now. 15:00 | Ideal Media Partners National reach, premium inventory, and leadership conviction are essential. Early adopters include Sinclair, Televisa, and Univision. 19:00 | Consumer Brand Fit & Evaluation Criteria Typical targets have $5–7M ARR, disciplined burn, 12–18 months of runway, and strong brand-led growth potential. 21:00 | Distribution & Brand Awareness Alignment Why retail footprint must match media investment. 24:00 | Investment Structures & Liquidity Paths MFG invests $3–5M per campaign using SAFEs, convertibles, or equity, with exits via M&A, secondaries, or strategic buyers. 27:00 | Case Study: Kayaks (Wellness Beverage) A four-month campaign drove 10x revenue growth through CTV, streaming, OOH, and contextual media. 29:00 | Measurable Growth Results Retail expansion, improved Amazon performance, reduced CAC, and new partnerships. 35:00 | Data, Measurement & Analytics How MFG works with Nielsen, VAB, and industry partners to measure real business impact. Why Listen This episode is essential for executives who are: Exploring Media for Equity as a revenue or investment strategy Diversifying media revenue beyond traditional ad sales Supporting challenger brands without increasing cash burn Treating brand as a growth driver, not a cost center Navigating valuation, liquidity, and exit paths Turning underutilized media inventory into long-term equity value If you’re a CEO, CRO, CFO, investor, or corporate development leader operating at the intersection of media, consumer growth, and capital strategy, this episode provides a practical framework for understanding Media for Equity and its role in modern revenue growth. About RevvedUP 2026 RevvedUP 2026 is where CEOs and revenue-critical C-suite leaders reset their growth playbook for the AI-first economy. 📍 March 23–24, 2026 | The Vinoy Resort, St. Petersburg, FL A two-day strategy lab focused on turning AI from cost center into growth driver. Learn more: https://www.accelevents.com/e/revvedu... About Heather Holst-Knudsen Heather Holst-Knudsen is Founder and CEO of H2K Labs and Revenue Room™ Connect. She is a recognized operator and thought leader in digital transformation, data, and revenue growth across media, marketplaces, and adjacent technologies. Connect with Heather on LinkedIn:   / heatherholstknudsen   About Revenue Room™ CXO Revenue Room™ CXO is a private executive community for CEOs and revenue-critical leaders shaping growth in the data and AI economy. Through confidential peer sessions and strategy sprints, members tackle real-world revenue transformation and enterprise value creation. Apply or learn more: info.h2klabs.com/apply-cxo