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They see the bottles on shelves. The big fundraising headlines. The celebrity investor name drops. The “overnight success.” What they don’t see is the part where the company almost hits zero. Where the supply chain breaks. The product gets shut down. The term sheet gets ripped up. And the founder has to get dragged out of bed because the stress is so heavy. In this episode, Yanni breaks down the real story behind building a modern consumer brand the hard way, from a hyper-competitive college basketball coaching background to a “light bulb moment” in 2017, to selling 142 million bottles, raising $100M+, and fighting through the kind of setbacks that end most companies. === Timestamps: 0:00 Intro 1:10 From college basketball coach to founder 5:05 The origin story 7:10 The “light bulb” moment 11:10 The mission 12:40 The part nobody sees 16:20 The real villain 21:10 When the product started tasting bad 23:15 “We got shut down” + the real chance of going to zero 26:40 The interim solution that kept production alive (but not perfect) 34:05 Brand power 35:45 The advice to founders 37:05 Health + performance 38:30 The operating system 39:30 Conclusion === Welcome to the LFG Energy podcast! Your host, Arjun Dhingra, is a two-time Taekwondo world champion and the former Team USA co-head coach. He is a 24-year mortgage veteran of the industry who loves influencing change in people. This podcast is about the stories and lessons of those who have had their backs against the wall and have ultimately overcome. Former Olympians, coaches, entrepreneurs, and incredible human beings will share their experiences of resilience and beating the odds in spite of adversity so that you, too, can learn to start doing the same in your life. Connect with Arjun: ▶️ LinkedIn: / arjunmortgage ▶️ Instagram: / arjunmortgage ▶️ Website: https://www.arjundhingra.com/ Follow the show: ▶️ Spotify: https://open.spotify.com/show/5jfzDIv... ▶️ Apple: https://podcasts.apple.com/us/podcast...